Holidays
Holiday Season no time to let go of purse strings
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WORLD-HERALD STAFF WRITER
Thrusday, December 11, 2003
Lewis-Parks said consumers should track their spending and carefully prepare a budget that includes fixed and flexible expenses. They also should transfer balances from credit cards with high interest rates to one card with a low interest rate.
That advice applies year round, Lewis-Parks said. "These are things consumers need to be conscious of if they have a debt situation."
Whether consumers shop in stores, online or from catalogs, they should have a budget and a list and do their research, said Mary Lynn Reiser, the associate director of the Center for Economic Education at the University of Nebraska at Omaha's College of Business.
For the best deals, consumers should comparison-shop. "There is a lot of competition among the stores in the Omaha area this holiday season," Reiser said.
Consumers also should weigh sales promotions, such as offers for a $10 gift card for spending $100 or buying two items to get one for free. If your gift budget is $60, it doesn't pay to overspend by $40 to get a $10 gift card, she said.
"If you do the math, it isn't worth it," she said.
Promotions offering one free item if you buy a certain number could be a better deal, Reiser said. For example, it might pay if you're buying compact discs for several music listeners.
People should find out what gift recipients want, make a list and stick to it, she said, rather than randomly purchasing items that end up costing more than expected.
"Consumers should not shop on their emotion. They should use their heads," Reiser said.
Lewis-Parks, of the credit counseling service, advised consumers to consider the long-term value when giving or asking for a gift.
"Will it be remembered next year?" Lewis-Parks asked. "People generally remember the experience more than the gifts."
Instead of going into debt to buy lavish gifts, consider establishing holiday traditions that require little or no money, Lewis-Parks advised. Such activities may include family gatherings, or attending a tree-lighting ceremony or a community performance of holiday music.
Reiser agreed. Think of creative gift ideas such as homemade cookies or coupons for free baby-sitting, she said.
And people should admit to friends and family members if they are trying to get out of debt.
"You're not crossing anyone off a list," Reiser said. "People are understanding."

